Enterprise Observer Visited SBM to Explore the New Development Course for Manufacturing Industry

SBM received an interview call from Enterprise Observer in June 2014, which was trying to write a cover story about "Reassessing the Manufacturing Industry". As the leading enterprise in domestic mining machinery field, SBM was a special interviewee. By now, this interview article, titled Internet Surfing of SBM, has been published in the cover story Reassessing the Manufacturing Industry of Enterprise Observer, Issue 7, 2014.

This article conducts an in-depth discussion on the globalization strategy of SBM. It says that "when most machinery manufacturers are seeking for customers through exhibitions, SBM has won over 80% of its quality customers through internet, creating a brand new customer resource channel for the entity industries". As a core advantage of SBM, the e-business team of SBM, adhering to the objective of "every corner covered by information is a market", has extended the e-business popularization channels to all the countries and areas except North Korea, West Sahara and Greenland.

"With this advanced e-business marketing mode, SBM has opened up a new development course for engineering machinery enterprises, leading the domestic peers to exploit the global market in a deeper and more professional way while strengthening itself." This is also an idea about the development model that Enterprise Observer wants to bring about to the whole industry.

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